My friend Frank and I were talking about some of the trouble Domino’s is going through and we started talking about The Noid. I never realized why they got rid of him. Frank had the wherewithal to use Wikipedia and came up with this gem:

“In 1989, a man, Kenneth Lamar Noid, who thought the ads were a personal attack on him, held two employees of a Chamblee, Georgia Domino’s restaurant hostage for over five hours. After forcing them to make him a pizza, Noid surrendered to police. Noid was charged with kidnapping, aggravated assault, extortion, and possession of a firearm during a crime, but he was found not guilty by reason of insanity.[12] Contrary to popular belief, this incident did not cause Domino’s to pull the “Noid” campaign off the air; in reality, Noid creator and owner Will Vinton Studios asked for a larger amount of money for continued use of the Noid character, and Domino’s chose not to renew its contract.”

Interesting.